Personality Based Branding is Personal Branding, Upgraded

When people use the term ‘branding’, they describe a whole array of completely different things: from putting logos on merchandise, collaborating with Starbucks, or burning flesh with a hot iron (ouch!).

Personality based branding describes something a little different. It is personal branding, upgraded.

It doesn’t start with your logo (you might not need one). It’s not about delivering an elevator pitch in 5.3 seconds. It doesn’t depend on the ideal keywords density on your LinkedIn profile either.

And it’s not just for the big guys.

Instead, personality based branding is the journey to the career and life you want to have, and it starts with you.

Build a Brand That Loves You Back

So don’t you worry – the personality based branding process doesn’t ‘turn you into a brand’. It rather creates a brand for you:

A brand that loves you back and that supports you and allows you to grow into who you truly are. A brand that helps you express and communicate what you do and what you stand for, so others can see you for who you are. This alone has a tremendous impact on your professional life as wellas on a personal level.

Personality based branding is about a lot more than just about packaging yourself. It’s about aligning your outside with the inside so that the right people can find and connect with you…. And pay you handsomely, thank you very much!

For that you will first dig deep to remember the person you were when you were born – this curious, confident genius that got hidden under a myriad of layers of learnt behavior.

You will get crystal clear on: your passions. Your values. Your message and goals.

What you do, and what you (will) specialize in. Which audience is right for you to attain your goals.

And how you can reach this audience effectively. As a plus, you won’t have to spend your precious time and energy worrying about competition. Because that’s what happens when you’re uniquely you -- you won’t really have any!

A Self-Fulfilling Prophecy

If you go through the process and put in the work you will be acting intentionally and consistently.

Personality based branding puts you in the driver’s seat of your career and life. You will put your big idea out there and allow it to become reality. Some have called it magic, some synchronicity, and some a self-fulfilling prophecy.

For now just know – expect to put in some work. And expect it to work!

Is It For You?

Personality based branding is for you if you want to make a name for yourself. It’s perfect for those who would not describe themselves as natural born sales people, and who want to go far anyway.

It’s for those who see meaning in what they do beyond the financial rewards. Those who want a career and life that’s exactly right for them, and who aren’t afraid to work for it. And those that realize that their career and life are not separate from each other, or at least don’t need to be.

Bonus: Get Started For Free

If you found yourself in the previous paragraph, you probably want to get a taste of what personality based branding can do for you. And you shall receive! I’m holding a free workshop to help you get clear on your goals and even better, start achieving them.

I’ll include some of my best tricks and techniques to get what you want, quickly. They are super simple, and yet some of the most effective tools I know. I go through them with my personal clients, and now they’re yours, absolutely free.

All you need to do is leave your deets below, and I will send you the info on how to access the next workshop.

Posted on May 29, 2014 .